Welcome to the onboarding process.

15-30 minutes to complete
Please don't close this page before finishing.
Step 1

Fill out the form on this page.

Step 2

Add your media and assets to our Basecamp folder for this project.

Onboarding - SEO

Here's the plan

This form gives us a huge head start and getting your SEO campaign up and running! 

From here we'll create a Basecamp project and account for you (the software we use for Project Management). You'll have a small checklist for making sure we have the access we need and we'll happily walk you through whatever you need. 

You'll also have access through Basecamp to a tracking dashboard that keeps track of all the most important metrics when it comes to SEO. 


Business Contact

Who should we talk to? This is the person we'll loop in on project updates, questions, and reviews.


Your Business

Help us understand the shape of your business so our strategy fits your reality — how big you are, how you grow, and where the real friction is.


Messaging & Voice

This is where SEO and messaging intersect. Your website's content, titles, and pages only work if they sound like you and actually resonate with your customers. Answer these thoughtfully — it directly shapes every page we write and optimize.


Customers & Competitors

Now let's zoom in on exactly who you're going after and who you're going up against.


Services & Goals

What you sell and what success looks like for this campaign.


Keywords & Content

The goal with keywords is to pull in the largest pool of traffic that actually converts. If you're thinking 'I have no idea, you guys should tell me' — 100% fine to skip the keyword field. We're going to do deep research regardless.


Technical & Tracking

This tells us where you stand with tracking + tools so we can prioritize the right technical work first.


Marketing & History

Context on everything else going on — past SEO work, paid marketing, social, PR. The more we know up front, the less we waste time re-doing things you've already paid for.


Almost Done

Last couple questions, then we're off.