So, here's how we
Our favorite part? The super clean and modern approach using a ton of white space.
Our biggest goal was to streamline event registration, highlight group coaches, visually communicate the Lead Transformed group cycle and communicate in a conversational tone.
Heartland Leader hosts two very specific and very different types of events, each of which required specific layouts to create clarity around what each event is about.
Heartland had their internal messaging down. They know who they are and what they do, but it sounded corporate. We took their identity and made it approachable, helping "outsiders" better understand what they're about.
Increase in gross sales for event and group registrations compared to previous year.
Decrease in "cancellation" returns over 2 years of events.
Increase in the number of Lead Transformed groups over 3 semesters.