Small Business Saturday is decided on October 14, not November 28. Let me get this outta the way. Most small business owners I talk to think about Small Business Saturday marketing in mid-November. Sometimes the week of. They scramble, slap a sale up on Instagram, get four likes from people who weren’t going to buy […]
andrewpeters
Why Your Website Is Slow and How to Actually Fix It
Can I shoot straight with you? If you’ve searched how to make my website load faster at 11pm while staring at a spinning loading icon, you already know something’s wrong. What you might not know is how much it’s costing you. Site speed is the quiet leak in your entire marketing system: the website, the […]
How to Lower Your Google Ads Cost Without Killing Your Leads
Can I shoot straight with you? Most advice on how to reduce Google Ads cost is a recipe for killing your own lead flow right along with your bill. The internet’s answer is almost always the same: lower your daily budget, pause a few keywords, walk away. Your bill drops. So does your phone ringing. […]
What Is Agentic AI? A Plain-English Answer for Business Owners
Can I shoot straight with you? Every AI vendor pitching your business right now calls their product “agentic,” and half of them couldn’t give you a straight answer if you asked what is agentic AI. Somebody heard the term at a conference, slapped it on a landing page, and now it’s stamped on every SaaS […]
AI Overwhelm Is Real. Here’s a Small Business Owner’s Guide to Cutting Through the Noise
If you feel behind on AI, let me take some pressure off first: you’re not behind. The AI overwhelm small business owners feel right now is real, but most of it is manufactured. There are thousands of AI tools out there and an entire industry built on convincing you that you need all of them […]
What Is a Unique Selling Proposition, and How to Find Yours
Can I shoot straight with you? If a stranger read your website homepage right now and then read your biggest competitor’s homepage, could they tell you apart? For most small businesses I talk to, the honest answer is no. Same stock photo of a handshake. Same line about “quality service you can trust.” Same vague […]
Do Lead Generation Companies Actually Work? An Honest Take
Can I shoot straight with you? Every service business owner asks some version of the same question eventually: do lead generation companies actually work, or are they a scam wearing a nice landing page? Here’s the honest answer: it depends on whether you’re buying an exclusive lead or a shared one, and most of what […]
AI Agents for Business: What They Actually Are (Without the Hype) and Where to Start
“AI agents for business” is the most oversold phrase of the year. Every software company slapped the word “agent” on their product. Every other LinkedIn post promises you an army of them running your company by Friday. And most owners I talk to have no real idea what the word means, only that they are […]
AI Ad Targeting: What’s Actually New, What’s Just Marketing
Every ad platform now slaps “AI” on its targeting. Google, Meta, TikTok, all of them. And if you run a small budget, that one word is doing a lot of work to separate you from your money. Can I shoot straight with you? Some of it genuinely changed the game and is worth using. Some […]
Will AI Replace Marketers? Here’s What 3 Years of Using AI Daily Taught Me
Will AI replace marketers? Yes. Some of them. Specifically, the ones who were already coasting. And honestly, I’m fine with it. I’ve been using AI every day for the last three years. Claude, ChatGPT, Gemini, Nano Banana for images, Descript for video, Cursor for the technical work. Real money runs through these tools. Real client […]
