Most agencies earn retainers whether they perform or not. Five specific behaviors identify bad ones: vanity-metric reports, owning your accounts, long contracts with no benchmarks, unexplainable work, and never connecting activity to revenue.
andrewpeters
5 Marketing Agency Red Flags That Should Make You Run
Let me be honest with you about something most agencies will never say out loud. The agency business model doesn’t require results. It requires renewal. As long as you keep paying the monthly retainer, the model works, for them. That’s not cynical, it’s structural. That’s not an indictment of every agency. Some are genuinely great. […]
Your Website Isn’t Getting Leads. Here’s Why.
Your site is live. It looks decent. Nobody's calling. If your small business website isn't getting leads, you're not alone, and you're probably about to spend money fixing the wrong thing. There are really only two reasons a website doesn't generate leads. And the fix for each is completely different. First: Is It a Traffic […]
Is AI Replacing Marketing Agencies? Here’s the Honest Answer
AI is already doing a lot of what bad agencies charge you for. Here’s an honest breakdown of what gets automated — and what still requires a real person who cares about your results.
I Fired My Marketing Agency. Now What?
Most business owners fire their marketing agency too late. Before you hire someone new, there are four things to do first — starting with finding out what you actually own.
5 SEO Mistakes to Avoid
SEO Mistakes: A Comprehensive Table of Content We all know that SEO is crucial for increasing our website’s visibility in search engines. Integrating digital marketing strategies with SEO practices is essential, as effective digital marketing campaigns can enhance visibility, engagement, and conversions. However, navigating the world of SEO can be overwhelming, especially for business owners […]
Open up the vault and repurpose your content
When you’re focused on running a business you don’t always have time to pump out new content. And that’s ok! That’s where taking content you’ve created previously and repackaging it can be super helpful. We all have stuff in the vault that we can clean up and make it shine again. But, when it comes […]
4 Crucial Pieces of Your Lead Generation System
A solid, trustworthy lead generation system is vital for the success of any business. Period. At The Reach Co this is how we teach you to turn ‘complete strangers into loyal customers.’ The entry point is easy enough right? Maybe you have a lead magnet to grab emails and build your email list. Maybe you’re […]
5 Tips to Grow Your Traffic and Sales
If you’re a small business owner you probably use your email list a ton (hopefully). You’re sending out product updates, asking for reviews, letting people know about deals and promos and more. One of my favorite marketing quips is ‘The Money is in the List.’ But here’s the kicker. People join that list through visiting […]
5 Tips to Speed Up Your Website
In today’s fast-paced digital world, the speed of your website plays a pivotal role in retaining users and boosting your local SEO ranking. In this guide, we will dive into the various pieces of website optimization that can significantly impact your site’s speed. From choosing a reliable web host and leveraging content delivery networks (CDNs) […]
