Somebody in a Facebook group told you to start with $5 a day. It sounds responsible. It’s actually the slowest, most expensive way to learn nothing. So what is a good budget for Facebook ads when you run a small business? Can I shoot straight with you? There’s no magic number. But there is a […]
Category: Paid Ads
Are Google Ads Worth It for a Small Business? An Honest Cost Breakdown
Can I shoot straight with you? Are Google Ads worth it for a small business is one of those questions where the honest answer is "it depends," and anyone who gives you a flat yes or no is either selling ads or selling fear. Google Ads are a tool. Like a nail gun, a tool […]
AI for Facebook Ads: How to Stop the Algorithm From Burning Your Budget
Meta’s AI will happily spend $1,000 learning what works. Here are 3 guardrails for Advantage+ before you let it run, plus the AI tools to layer on top.
Google Ads vs Local Services Ads: Which One Should a Service Business Run?
If you run a service business and you have looked into paid ads, you have hit the Google Ads vs Local Services Ads question and probably walked away more confused than when you started. They both live at the top of Google. They both promise calls. They both want your credit card. And the salespeople […]
Do Facebook Ads Work for Home Service Businesses? Here’s the Real Math
Nobody opens Facebook to find a plumber. That's the standard argument against Facebook ads for home services, and honestly, it's half right. When a pipe bursts at 9 PM, your customer is on Google, not scrolling Reels. So why do some home service businesses pull hundreds of leads a month off Facebook while others torch […]
Google Local Services Ads Explained for Service Businesses (2026 Edition)
You know that little box at the very top of Google when you search “plumber near me” or “AC repair Atlanta”? Three businesses, a green Google Guaranteed badge, a star rating. That’s Local Services Ads. And right now, if you run a service business, it’s the cheapest way to show up at the top of […]
Should You Run Ads Before SEO? The Answer Might Surprise You.
“Build your SEO first, then layer in ads.” You have heard that advice a hundred times. And for a lot of businesses, it is the wrong move. If you are asking yourself should I run ads before SEO, the real answer depends on three things: how fast you need leads, whether your website can actually […]
How Much Should I Spend on Google Ads? (Without Wasting Half of It)
Here’s how most business owners decide how much to spend on Google Ads: they pick a number that feels safe. $500 because it won’t hurt too bad if it doesn’t work. $2,000 because someone on a podcast said so. $300 because that’s what’s left after payroll. None of those are strategies. They’re guesses. And guessing […]
