Can I shoot straight with you? Most advice on how to reduce Google Ads cost is a recipe for killing your own lead flow right along with your bill. The internet’s answer is almost always the same: lower your daily budget, pause a few keywords, walk away. Your bill drops. So does your phone ringing. […]
Category: Paid Ads
AI Ad Targeting: What’s Actually New, What’s Just Marketing
Every ad platform now slaps “AI” on its targeting. Google, Meta, TikTok, all of them. And if you run a small budget, that one word is doing a lot of work to separate you from your money. Can I shoot straight with you? Some of it genuinely changed the game and is worth using. Some […]
How to Get More Leads From Facebook Ads Without Wasting Your Budget
Can I shoot straight with you? If you’ve been searching how to get more leads from Facebook ads and you’re already running campaigns, I’d bet the ads themselves aren’t your real problem. I’ve sat inside a lot of Facebook ad accounts for service businesses at The Reach Company, and most of the time the targeting […]
Google Local Services Ads for Contractors: How the Google Guaranteed Badge Gets You Calls
Can I shoot straight with you? The badge in this title doesn’t exist anymore. In October 2025, Google renamed the green Google Guaranteed checkmark to Google Verified, turned it blue, and retired the money-back guarantee that came with it. Most guides about Google Local Services Ads for contractors still describe the old badge. This one […]
What’s a Good Facebook Ads Budget for a Small Business? Real Numbers.
Somebody in a Facebook group told you to start with $5 a day. It sounds responsible. It’s actually the slowest, most expensive way to learn nothing. So what is a good budget for Facebook ads when you run a small business? Can I shoot straight with you? There’s no magic number. But there is a […]
Are Google Ads Worth It for a Small Business? An Honest Cost Breakdown
Can I shoot straight with you? Are Google Ads worth it for a small business is one of those questions where the honest answer is "it depends," and anyone who gives you a flat yes or no is either selling ads or selling fear. Google Ads are a tool. Like a nail gun, a tool […]
AI for Facebook Ads: How to Stop the Algorithm From Burning Your Budget
Meta’s AI will happily spend $1,000 learning what works. Here are 3 guardrails for Advantage+ before you let it run, plus the AI tools to layer on top.
Google Ads vs Local Services Ads: Which One Should a Service Business Run?
If you run a service business and you have looked into paid ads, you have hit the Google Ads vs Local Services Ads question and probably walked away more confused than when you started. They both live at the top of Google. They both promise calls. They both want your credit card. And the salespeople […]
Do Facebook Ads Work for Home Service Businesses? Here’s the Real Math
Nobody opens Facebook to find a plumber. That's the standard argument against Facebook ads for home services, and honestly, it's half right. When a pipe bursts at 9 PM, your customer is on Google, not scrolling Reels. So why do some home service businesses pull hundreds of leads a month off Facebook while others torch […]
Google Local Services Ads Explained for Service Businesses (2026 Edition)
You know that little box at the very top of Google when you search “plumber near me” or “AC repair Atlanta”? Three businesses, a green Google Guaranteed badge, a star rating. That’s Local Services Ads. And right now, if you run a service business, it’s the cheapest way to show up at the top of […]
