“Build your SEO first, then layer in ads.” You have heard that advice a hundred times. And for a lot of businesses, it is the wrong move. If you are asking yourself should I run ads before SEO, the real answer depends on three things: how fast you need leads, whether your website can actually […]
Category: Paid Ads
How Much Should I Spend on Google Ads? (Without Wasting Half of It)
Here’s how most business owners decide how much to spend on Google Ads: they pick a number that feels safe. $500 because it won’t hurt too bad if it doesn’t work. $2,000 because someone on a podcast said so. $300 because that’s what’s left after payroll. None of those are strategies. They’re guesses. And guessing […]