Every article about marketing budgets ends the same way: spend 7 to 10% of your revenue and call it a day. Fine. Say you did that math and landed on $2,500 a month. Now you’re staring at the only question that actually matters: where does it go? That question is how to allocate a marketing […]
Category: Strategy
Marketing Ideas for Small Service Businesses That Actually Bring In Work
Search "marketing ideas for small service business" and you get a listicle with 50 tactics. Start a podcast. Run a referral contest. Post three Reels a day. Buy a billboard. Build your personal brand. By tactic number eight you are overwhelmed, and by tactic fifty you have done exactly nothing. Here is the rub. You […]
How to Create a Marketing Plan for Your Small Business (Step by Step)
Can I shoot straight with you? Most marketing plans never get used. Somebody downloads a 40-page template, spends a Saturday filling in boxes about "brand pillars" and "target persona psychographics," saves it to a folder, and never opens it again. Six months later the business is in the exact same spot, except now there's a […]
