You paid good money for a website. It looks clean, loads fast, and says all the right things about your business. And last month it got 23 visits. Nine of those were you. If you’ve been typing “why isn’t my website getting traffic” into Google late at night, here’s the straight answer: the design was […]
andrewpeters
How to Actually Split Your Marketing Budget (Where Every Dollar Should Go)
Every article about marketing budgets ends the same way: spend 7 to 10% of your revenue and call it a day. Fine. Say you did that math and landed on $2,500 a month. Now you’re staring at the only question that actually matters: where does it go? That question is how to allocate a marketing […]
Lead Generation for HVAC Companies: How to Keep the Schedule Full
You can be busy in HVAC and still be broke. July fills itself. When it’s 96 degrees in Atlanta, nobody price-shops a dead AC for three days. The real test is October. And February. If the shoulder seasons scare you, your problem isn’t demand. Your problem is that you don’t own the machine that produces […]
How to Get More Leads for Your Service Business (Without Burning Cash on Ads)
Can I shoot straight with you? When most service business owners decide they need more leads, the first move is to open their wallet. Boost a post. Turn the Google Ads budget up. Sign a contract with someone who promises a flood of calls. A month later the calls are about the same, the bank […]
Are Google Ads Worth It for a Small Business? An Honest Cost Breakdown
Can I shoot straight with you? Are Google Ads worth it for a small business is one of those questions where the honest answer is "it depends," and anyone who gives you a flat yes or no is either selling ads or selling fear. Google Ads are a tool. Like a nail gun, a tool […]
9 Questions to Ask Before You Hire a Marketing Agency
Can I shoot straight with you? Most agencies are counting on you not knowing what to ask. You walk into the sales call, the deck looks slick, the account manager is charming, and ninety minutes later you’ve signed a twelve-month contract for a service you can’t quite describe. Six months in, you’re paying $3,000 a […]
How to Use ChatGPT for Marketing Without Sounding Like a Robot
Most “ChatGPT marketing” reads like a robot because owners do three things: type a one-line prompt, copy the first thing that comes out, and hit publish. The tool did its job. The owner skipped theirs. If you have ever pasted a ChatGPT email into your business and thought “this doesn’t sound like me,” that is […]
Will AI Replace Marketers? The Honest Answer, and How to Be the One It Doesn’t
Can I shoot straight with you? Will AI replace marketers? For a big chunk of the work, the honest answer is yes, and it already has. Not someday. This year. I use AI every single day in my own business, and I watch it do things in twenty minutes that used to take an afternoon […]
Why Your Google Business Profile Isn’t Showing Up (and How to Fix It)
You pulled up your phone, typed your service and your city into Google, and scrolled. And scrolled. Your competitors are right there in the little map with the three listings. You are nowhere. If you have ever asked why is my Google Business Profile not showing up, you are not imagining it, and you are […]
How to Get Your Business on Google Maps (and Show Up When Customers, and AI, Go Looking)
Can I shoot straight with you? The single most valuable patch of real estate on the internet for a local business is about the size of a credit card. It's the little map with three businesses pinned to it that pops up when someone searches for a plumber, a medspa, or a roofer near them. […]
